If you feel that the world of Fair Trade has its very own language – do not worry! With this glossary we would like to guide you through the specific technical terms used by FLOCERT, Fairtrade International and the World Fair Trade Organization (WFTO).
Fairtrade Brand Mark
The Fairtrade Brand Mark is a registered trademark owned by Fairtrade International and sub-licensed to National Fairtrade Organizations (NFOs). It is for use only in corporate applications by Fairtrade International member organizations and in approved campaign applications.